In the digital age, launching a new dental practice requires more than just the promise of providing quality dental care. Attracting new patients and fostering a strong local presence requires visually appealing assets that represent your brand cohesively across your website, social media, local media, and elsewhere.
But with all the moving pieces that come along with getting your dental startup ready for its grand opening — from designing your office to choosing and ordering equipment — hiring a designer to create assets is probably at the back of your mind, and learning how to create these launch assets on your own isn’t the best use of your time.
Using Canva, the user-friendly graphic design tool, dental practice owners can quickly and easily create eye-catching marketing and launch assets without the need for advanced design skills.
This post isn’t sponsored, there are no affiliate links here, and GroupUps doesn’t have any formal relationship with Canva. We just really care about saving dentists money, especially as you’re about to open a new office, and Canva is a fantastic tool with tons of helpful templates you can use as you’re preparing to market and open your new dental practice.
In this blog post, we'll share five tangible ways that startup dental practices can leverage Canva’s various tools and features — including their nearly 4,000 premade editable dental templates — to create stunning assets to support a dental practice launch, without using any more time or money than necessary.
Consistency is key to building a memorable brand identity for your budding practice. With Canva, you can easily upload your dental practice's brand assets, such as your logo, preferred fonts, and color palette.
By doing this, you ensure that every design you or your team create in Canva remains on-brand, conveying a cohesive image across all marketing materials, and you won’t have to waste time reviewing every asset for compliance.
To upload your brand assets, simply navigate to Canva's "Brand Kit" feature and follow the intuitive steps to upload your logo, fonts, icons, colors and more. Once uploaded, Canva will automatically incorporate these elements into your designs, saving you valuable time and effort.
Announcing the grand opening of your new dental office is a crucial step in attracting local patients and building a strong patient base.
Luckily, Canva offers an extensive range of invitation and flyer templates that are fully customizable. To get started, search for "invitation" or "flyer" in the Canva search bar and explore the various templates available.
Searching for “Grand Opening invitations” will show you plenty of options for general grand opening templates that can be adapted for your office, and a search for “Dental Flyers” turns up more than 80 dental-specific templates ready for you to update with your branding.
If you’ve utilized the Brand Kit feature mentioned earlier, it’s easy to personalize these designs with your practice's name, logo, and colors, meaning you only have to Add relevant details about the office grand opening event. You can even include high-quality images of your office or team to create a warm and inviting atmosphere.
You can export these designs to send invitations digitally, bring them to a local print shop, or upload to an online printer, or even bulk print them through Canva itself.
Social media can be a powerful platform for a dental startup to attract, reach, retain and engage with potential clients. Your dental practice's social media profiles should reflect your brand's identity clearly and consistently, but adapting cover or banner images and avatars (also known as “profile pictures”) to suit each of the different platforms could be overwhelming.
Canva simplifies the process of designing social media avatars and banner images by offering tons of templates for each platform, which can be customized using your Brand Kit assets. Plus, once you design one banner or profile image that you like, you can use the Magic Resize option to let Canva take a crack at automatically adapting the design to fit other platforms’ specifications.
Here are just a few of the template options available for you to select and quickly edit:
Ensure that your practice's logo is prominently displayed on the avatar, and the header image represents your practice's personality, not just its logo and key details. Ideally, you’ll want to use photos of your staff and office in these banners, but if you haven’t needed to capture any ahead of the office’s launch, you also have the option to use Canva's extensive library of illustrations or stock photos to make the designs more compelling.
A professionally designed website is a must-have for any modern dental practice, and making a great first impression on potential patients is even more important when you’re just opening up your office.
Canva can help you quickly and easily create branded graphics that complement your website's layout and content and align with your Brand Kit, which helps you maintain a consistent look and feel throughout your practice website and makes the experience of navigating your website more enjoyable, clear, and compelling.
Design visually engaging graphics, such as featured images for blog posts, service icons, and infographics explaining dental procedures.
You can use Canva to design all sorts of dental website graphics and assets, including featured images for blogs, dental-themed infographics, creative dentist and staff profiles.
Old school as they may seem in this age of digital marketing, brochures remain a classic and effective way to provide comprehensive information about your dental practice to potential patients and members of the community.
Canva offers more than 30 pre-designed templates just for dental brochures, and each of these can be quickly adapted To use your colors and branding, and to include the services, contact information, staff details and other information about your soon-to-launch practice:
As with your invitations and flyers, once the design is complete, you can print physical copies, convert the brochure into a digital format for easy sharing online, or even order prints through Canva directly.
In today's competitive dental landscape, creating visually appealing and consistent marketing materials for your startup dental practice is essential for attracting new patients and maintaining a strong online presence.
Canva's user-friendly interface and diverse range of dental-specific templates empower new dental practices to create stunning assets ahead of a launch or grand opening, without the need for expensive design software or hiring a professional designer.
And again, this post isn’t sponsored, there are no affiliate links here, and GroupUps doesn’t have any formal relationship with Canva. We just really care about saving dentists money, especially as you’re about to open a new office!
How else can we help? We’re happy to review and rate any equipment quotes you’ve gotten for your startup practice, (totally free) to make sure you’re getting a fair price. And if you’re not, we’ll help you negotiate for the best price possible for any equipment you need for your new office or new location.
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